What is the main purpose of implementing GREAT in the workplace?

The main purpose of implementing GREAT in the workplace revolves around the customer service philosophy that aims to elevate the experience of every guest. By focusing on meeting and exceeding guest expectations, organizations create an environment that prioritizes guest satisfaction, which is crucial in the hospitality and service industry. When employees are trained to be attentive to the needs and preferences of customers, it fosters loyalty, encourages repeat business, and ultimately contributes to the overall success of the establishment.

While enhancing employee performance, improving speed of service, and reducing operational costs are all important factors in managing a successful business, they are secondary to the core goal of GREAT, which is to ensure every guest feels valued and satisfied. A guest-centric approach not only drives immediate satisfaction but can also lead to long-term benefits like positive word-of-mouth advertising and a stronger brand reputation.